Flip the Focus—From Performance to People
Wellness Over Wins. Always.
Athlete First, Then Sports
Me 1st Then Sports™ isn’t just adding mental health to the conversation — we’re putting it at the center.
From Los Angeles to Atlanta, we’re building a new culture in youth sports: one where athletes are seen as humans first, performers second. Our programs are radically honest and deeply affirming — designed to ...
What is CAREGD?
CAREGD™ = Culture. Care. Connection.
A national wellness movement reshaping how mental health is understood, experienced, and prioritized—beyond the therapy room and into everyday life. Born from one question—“Are you good?”—CAREGD™ is cultural, not clinical. We build emotionally intelligent campaigns for real people carrying real weight—in their minds, hearts, and headspace.
The Movement
Me 1st Then Sports™ is a bold campaign calling time-out on toxic sports culture. Suicide is the 2nd leading cause of death for student-athletes (NCAA). We put the person before the player, the human before the highlight reel.
Pop-Up Check-Ins
Workshops
Merch
We Flip the Focus
From “Push through” → “Pause & check in.”
From “Win at all costs” → “Wellness is a win.”
From “What’s your stat line?” → “What’s your state of mind?”
Who It’s For
Her Headspace First Then Sports
His Headspace First Then Sports
Coach — Are You Good?
Text Check-Ins
Get Weekly Check-Ins. One message. One pause. Better headspace.
Black Student Athletes & Black Professionals
Creating a national alliance that starts with Historically Black Colleges and Universities (HBCUs) provides a platform for athletes and professionals, both past and present, who have worked in sports. This initiative fosters community, support, and opportunities for those on and off the field, empowering them to connect, grow, and succeed in their careers and personal journeys.