BJ Armstead

A passionate advocate for student-athlete mental health, driven by his own experience overcoming significant mental health challenges. A survivor of two suicide attempts during his high school years, BJ understands the pressure athletes face and is committed to ensuring no one suffers in silence. 

With a background that includes a Morehouse education, two master’s degrees in social work and sport psychology, and ongoing doctoral research in kinesiology, BJ is highly skilled in the mental and emotional well-being of athletes. He is a certified Mental Performance Mastery Coach and Life Coach, as well as the founder of Apollo Sports Counseling. His mission is to empower athletes by giving them the tools they need to thrive mentally, emotionally, and physically.