Lisa C. Williams

Lisa picked up a basketball at age 5—and by 9, she was fighting for a spot on a boys’ team because no girls’ team existed. That same fire carried her all the way to a Division I scholarship at UC Berkeley.

She loved the game—but the game has changed.
Today’s student-athletes are facing a different kind of pressure: non-stop performance, silent struggles, and the weight of social media and NIL expectations. The joy she once found in sports? It’s being replaced by anxiety, burnout, and silence.

The heartbreaking deaths of student-athletes Bryce Gowdy and Alexis Marion ignited a new purpose in Lisa—and Me 1st Then Sports™ was born.

With 25+ years in media, sports, and social impact—and partnerships with powerhouses like the Lakers, Sparks, Kings, Dodgers, YMCA, and Boys & Girls Clubs—Lisa is using every tool in her playbook to shift the culture from the inside out.

She’s not just changing the game.
She’s protecting the people who play it.
She’s helping save lives.

Absolutely — here’s a powerful, compassionate, and polished rewrite of BJ Armstead’s bio, aligned with the Me 1st Then Sports™ tone while highlighting his expertise, lived experience, and purpose-driven mission.