Aniya Nicole

Chief Creative Officer | Cultural Curator | Athlete-Driven Storyteller

Aniya Nicole is the creative heartbeat behind Me 1st Then Sports™—the visionary force shaping our bold activations, campaigns, and commitment experiences. With a B.S. in Entertainment Business and a powerhouse background in artist management, TV/film production, and live event strategy, Aniya blends strategy with soul to bring every idea to life.

A former basketball player herself, Aniya deeply understands the unspoken pressures athletes carry. That lived experience fuels her purpose: to create spaces where athletes feel seen, heard, and empowered.

Whether she's producing a mental health scavenger hunt or curating a commitment campaign, Aniya brings a rare mix of creativity, clarity, and culture-savvy execution—making every event not just memorable, but meaningful.

🖤 Her work doesn’t just tell stories. It shifts them.

Let’s Prioritize Athlete Wellness—Together

Have questions? Ready to bring our programs to your team? Just want to connect?
We’re here to support you, your athletes, and your community every step of the way.

Whether you're looking to launch a workshop, join the movement, or simply learn more—we’d love to hear from you.

📩 Reach out. Let’s change the culture, one check-in at a time.

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